My client bought a new company. The previous owners gave my client their existing branding, which wasn’t consistent and they wanted something professional to send out to their clients to show them the company has new owners.

My client didn’t want to change the look and feel completely, as they wanted the existing clients to still recognize the brand.

This is the before and after result:

My client was thrilled with the result of a memorable and effective brand that communicates a message of consistency and steadfastness.